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US Online Ad Revenue for Portals
By Find2k | August 19, 2008
Portals Unfaded by the US Economy and Online ad revenues keep climbing, especially for Google.
According to the eMarketer, Google had strong financial results for Q2 2008, and online ad revenues for the top four Internet portals (Google, Yahoo!, MSN and AOL) will continue to grow through the US economic downturn.
In fact, eMarketer predicts that Google’s online ad revenues will increase by 27.4% in the US in 2008.
The top four Web portals in the US still account for more than one-half of all online advertising revenues are: Google, Yahoo, MSN and AOL.
Among the top four portals these are few ups ad downs, which they have observed:
- Google’s share of online ad revenues nearly doubled to 57% in 2007 from 30% in 2004.
- Yahoo’s share has shown a downfall from 34% in 2004 to 21% in 2007.
- Microsoft’s share has also shown a downfall from 20% in 2004 to 11% in 2007.
- AOL’s share have experienced a slight downfall even after the rumors of split from Time Warner, AOL’s share in 2004 was 16% and in 2007 it have gone down to 11%.
So here the survivors are: Yahoo, AOL & Microsoft and the winner is Google, which is still getting the better part of Online Ad Revenue.
Even with the Olympics and presidential election campaigns on the horizon, overall ad spending in the US is in the doldrums. Except online. US Internet advertising will not only be more resilient than traditional media, it will grow. In fact, in 2009, 10% of all US ad dollars will go online.
Topics: Google, Internet Marketing, Internet Marketing and MSN, Search Marketing, Yahoo |