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TV Ads Hourly Tracking
By Find2k | March 26, 2009
Google Analytics has now come up with their new metrics for calculating Hourly Tracking and more for your TV Campaigns.
Imagine you’re advertising on national television. You’ve selected several programs and networks that you think will deliver your message to the right audience. Now, wouldn’t you want to know which of those target placements was most effective at driving traffic to your website? Well now it’s even easier for Google Analytics and Google TV Ads advertisers to learn just that.
Here are some updates from the Google Analytics Blog:
Check out the new hourly breakdown of your TV Campaigns metrics, alongside your website metrics. In addition, we’ve included two new TV campaign metrics, Viewed Entire Ad and % Initial Audience Retained, so you can see how viewer engagement relates to your website activity.
Read more here: Google Analytics Blog.
Topics: Google, Internet Marketing, New Updates on Google, Search Marketing |
April 6th, 2009 at 10:46 pm
Interesting post! Internet marketing is growing slowly in the IT industry but there is a good scope in it. Good luck to this new field.