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SEO and SEM - Who is Good for Me?
By Find2k | March 7, 2009
SEO and SEM - Friends or Foes? When SEM (search engine marketing) agencies first started to hear about SEO (search engine optimisation) there was a fear that they would start to lose business. SEO sounded like the arch enemy of SEM. Instead of clients paying to appear on the search engines they would work out how to get their site in the listings for free. Who needs paid listings when you’re top of the organic listings?
Thankfully, ideas have evolved. SEO and SEM work well together and can offer different strengths.
It was real hard time when you were proving that both SEO and SEM have different capabilities and opportunities in the online marketing space, but now even it is accepted by the big daddies of search. Read the below blog post from AdCenter Blog below:
Many agencies who had previously thought SEO would have a negative impact on their business now embrace it and offer it as part of their service. What SEO offers is a long term strategy to improving site visits.
By tailoring you page titles, making good use of your h1, h2 and h3 header tags, maximising keyword use and anchor text while creating quality back links your site can appear high in the organic listings for the terms that you have designed your pages for.
For example if you want to appear near the top of the organic listings for a term such as ‘cheap car insurance’ then best practice would be to apply the following on your page:
- URL in format www.example.com/cheap-car-insurance
- Page title would read something like ‘Cheap car insurance from Company X’
- The keywords ‘cheap car insurance’ would appear numerous times on the page
- Both internal and external pages linking into that specific page with the keywords ‘cheap car insurance’ in the anchor text.
If you do SEO properly then you will get clicks for free but if you have a fresh offer your site will take time to get spidered and start showing up in the organic listings.
This is where SEM will deliver better results. You can create the campaign straight away in adCenter and have your ads appearing in the paid listings.
Read some more here: Microsoft AdCenter Blog
Topics: Internet Marketing, Internet Marketing and MSN, Search Marketing |