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Negative Keywords Research - MSN AdCenter
By Find2k | March 1, 2009
AdCenter in now open to Negative Keywords research, read more about the changes and implementations from MSN AdCenter Blog, below:
Keyword research is typically one of the most daunting tasks when it comes to creating a brand new PPC campaign — this is especially true for advertisers who are new to search engine marketing (SEM). Having the right keywords is crucial to success, but what about the “wrong” keywords?
Some keywords can have different meanings depending on context. If you don’t have negative keywords listed in your campaign, it can result in your ad being triggered for queries that are not relevant to your products and/or services. Having your ads show for these terms can result in a lot of unqualified traffic making its way to your site, driving up your spend for clicks that aren’t bringing in sales.
You could spend hours trying to come up with terms that you don’t want your ads triggered for, or you can let adCenter do the work for you! Finding negative keywords is very similar to finding keywords you want to use, both processes start at the same place.
Read more here on MSN AdCenter Blog
Topics: Internet Marketing, Internet Marketing and MSN, Search Marketing |