« Google AdWords is Rocking!!! | Main | Google Lively - Hangout and chat in 3D »
Google Keyword tool with Search Trend Numbers
By Find2k | July 9, 2008
Good News for all the guys and gals in Online marketing…..
Let me present you a known, reliable and accountable keyword research tool after Overture and wordtracker, who is still treate as the best among the competitors.
So here it is, welcome the New ever Google AdWords Keyword Tool with with search volume data…now the days are gone when you have to keep staring at the Green bar and try to figure out which keyword is better than others based on the trend bar.
Now, Based on advertiser feedback, and Google’s commitment to provide useful tools and information to the advertisers, they have now added search volume data to the Keyword Tool.
Have a Look at the screen shot of new keyword tool below
Hear from them…
Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you’ll be able to see the approximate number of search queries matching your keywords that were performed on Google and the search network. These approximate numbers are intended to provide better insight into keywords’ monthly and average search volumes than previously provided by the tool.
You can view the new statistics by looking at the Keyword Tool’s Approx Search Volume columns. Search volume data can be useful to you in several ways, including:
- Account structure: You may want to create a new ad group around high-traffic keywords that you find particularly relevant. Closely target ad text and a specific landing page to the small, narrowly-focused set of similar keywords you’ve found through the Keyword Tool.
- Budget planning: See how much traffic is available to your keywords so you can better plan your budget.
- Keyword choice: Search for and select the relevant keywords most likely to return quality leads within your budget.
Remember, the Keyword Tool also provides several other keyword-related metrics that can help you select highly relevant keywords to improve the overall performance of your campaigns. You can easily view data on advertiser competition, search volume trends, estimated average CPCs, and estimated ad positions for keywords.
To learn more about using the Keyword Tool, please see this article from the AdWords Help Center
Now the very obvious question will be: This data is for what time range?
Answer is: The Approx Search Volume [Previous Month] column shows search volume statistics for the last calendar month. The Approx Avg Search Volume column shows average monthly search volume over a recent 12-month period.
Here are a few more details to keep in mind other than the date range:
- Search volume fluctuation: Web traffic is influenced by seasonality, current events, and a number of other factors. The level of search volume on your keywords, therefore, is constantly fluctuating.
- Location and language targeting: If you access the Keyword Tool from within an ad group, the search traffic statistics will factor in your campaign’s country and language targeting (if you target a region or city, only the country will be reflected). If you use the standalone or external Keyword Tools, your country and language selections will influence these statistics. Learn about the different versions of the Keyword Tool.
- Match type: The Keyword Tool’s statistics vary depending on your selection from the Match Type drop-down menu. If you select Broad or Phrase, the tool will factor in certain variations of your keywords that could potentially trigger your ads. Learn about keyword match types.
You can find search volume statistics in the Keyword Tool’s Approx Search Volume [Previous Month] and Approx Avg Search Volume columns. These statistics show the approximate number of search queries matching your keywords that were performed on Google and the search network.
Search volume data can be helpful in several ways:
- Account structure: You may want to create an ad group around a single high-traffic keyword that you find particularly relevant. This would allow you to closely target ad text and a landing page to that term.
- Budget planning: See how much traffic is available to your keywords so you can appropriately plan your budget.
- Keyword choice: Pick the keywords most likely to return quality leads within your budget.
Topics: Google, Google Adwords Updates, Internet Marketing, New Updates on Google, Search Marketing |