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Google Conversion Optimizer
By Find2k | March 23, 2009
Google AdWords have announced that as per the analysis Conversion Optimizer increases conversions and decreases CPA. We’ve just completed a new analysis on the performance of campaigns which have adopted Conversion Optimizer. We found that on average, these campaigns achieved a 21% increase in conversions while at the same time decreasing their CPA by 14%.
The analysis compares the performance of Conversion Optimizer campaigns with a control set of campaigns and represents the average impact of Conversion Optimizer. The actual impact will vary from campaign to campaign (and a small number of advertisers could conceivably perform better without Conversion Optimizer).
Read more about the Google AdWords Conversion Optimizer here.
Topics: Google, Google Adwords Updates, Internet Marketing, New Updates on Google, Search Marketing |