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Google buys DoubleClick for 3.1 billion dollars
By Find2k | April 15, 2007
News which came on 13th April at SAN FRANCISCO
Google announced on Friday that it is buying online advertising firm DoubleClick for 3.1 billion dollars.
Well that’s actually big news in online media. The Mountain View, California-based Internet search giant will combine DoubleClick’s technology with its proven advertising platform. This will definitely be another big thing to happen.
This will also provide an efficient way to manage both search and display ads online as said by the Google chief executive Eric Schmidt.
The comments by Eric were also:
“We’ve come to an agreement to purchase DoubleClick,” Schmidt said in a conference call from Argentina, where Google is opening a new office.
“It is something we have thought about for a very long time.”
Let’s see how this will turn out to be….
Topics: Internet Marketing |
April 17th, 2007 at 11:47 pm
They have purchased it and definetely they will be working on it for there betterment.
Keep Writing!