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Google Affiliate Network
By Find2k | July 1, 2008
Google Affiliate Network - Making affiliate marketing more productive
As per Google’s announcement: They are retiring the pay-per-action beta
As part of Google’s integration of DoubleClick, the DoubleClick Performics Affiliate network is now part of Google. To consolidate our offerings, we will be phasing out the AdWords pay-per-action beta in the last week of August 2008. As an alternative to pay-per-action advertising, Google offers two products that allow you to manage your advertising on a CPA (cost-per-acquisition) basis: the Conversion Optimizer and the Google Affiliate Network.
The Conversion Optimizer is an AdWords bidding feature that lets you specify a maximum CPA goal for ads on the Google search and content networks. It uses historical information about your campaign to automatically adjust your CPC bid for each auction to help you meet your CPA goal. In addition, the Conversion Optimizer is now supported in both the AdWords Editor and the AdWords API. You can learn more on the Conversion Optimizer homepage.
The Google Affiliate Network, previously known as DoubleClick Performics Affiliate, has been in operation since 1998. Through the network, advertisers can open their ads to all publishers in the network, or select specific publishers that match their criteria. You can set a CPA for your entire campaign or establish custom payment schedules for specific publishers — such as a higher CPA for a particularly optimal placement. The Google Affiliate Network is currently a separate product from AdWords and AdSense. As with AdSense, publishers must apply and be accepted into the network.
If you’re interested in learning more about the Google Affiliate Network, please visit Google Affiliate Website
Now Amazon have to watch out for Google.
Earlier today, Google launched an affiliate ad network. Or, rather, it rebranded Performics, the affiliate ad network that came along with its purchase of DoubleClick, as the “Google Affiliate Network.” As with other affiliate networks such as Amazon’s, participating Website publishers get paid a fee for each referral that results in a sale. Existing advertisers include Bank of America, Barnes & Noble, Citi, Target, and Verizon.
The service isn’t yet integrated into Google AdSense (publishers and advertisers still have to set up separate accounts), but that would be a logical next step. An integration with AdSense could add a contextual element to the affiliate ads placed through the network. The more relevant Google can make those affiliate links, the more that consumers will actually click through and buy (in theory).
Google also continues to experiment with a pay-per-action advertising program, which is still in beta. At some point, it might make sense to consolidate that effort into the Google Affiliate Network as well.
Update: Google will actually be phasing out the PPA program at the end of August as part of the integration with DoubleClick.
More experts said:
If you use the Pay-Per-Action advertising feature in AdWords, it is officially time to rethink your strategy.
Today, Google announced that they will be disbanding the Pay-Per-Action beta test at the end of August. In the past year I’ve really grown to like, and even rely, on this conversion source.
When PPA was first announced in early ‘07, I was skeptical. Since that time, I’ve implemented Pay-Per-Action in a number of my AdWords accounts. Some have not performed well, but I’ve had plenty of accounts thrive with their PPA campaigns. And I’ll be perfectly honest, I’ve become really comfortable using PPA.
To consolidate our offerings, we will be phasing out the AdWords pay-per-action beta in the last week of August 2008. As an alternative to pay-per-action advertising, Google offers two products that allow you to manage your advertising on a CPA (cost-per-acquisition) basis: the Conversion Optimizer and the Google Affiliate Network.
Google’s decision is based primarily on their integration with DoubleClick. That system offers more in-depth cost-per-acquisition based advertising systems, and Google feels the need to consolidate. PPA will officially die the last week of August. What respite has Google offered to those of us who are using Pay-Per-Action? Google says to try the Conversion Optimizer and the Google Affiliate Network.
Conversion Optimizer is really just a bid management tool within AdWords that lets you “aim” for a defined cost-per-acquisition. The Google Affiliate Network is actually a DoubleClick product that is completely separate from AdWords or AdSense. In other words, you can throw convenience out the window!
I’m sad about the impending loss of the Pay-Per-Action beta, but I suppose I will learn to deal with this loss in time. However, I admittedly will have to think fast about how I’ll replace the leads I’m generating with PPA!
Wow… The topic seems to be too hot for the Search and Online Marketing…..
Please do let me know your views too.
Topics: Google, Internet Marketing, New Updates on Google, Search Marketing |
July 8th, 2008 at 1:43 am
Its good to here that Google as launch an affiliate the network it will help a lot in internet marketing.