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Google AdWords Seminar Series
By Find2k | August 20, 2008
What can be better than this than the advertising provider tells you how you can optimize your advertiser’s account to earn more. Yes the biggest and most popular advertising platform of Pay per Click Management is Google AdWords and now they are open to teach the advertisers by simple online registrations.
Earlier also Google use to take these seminars, but these seminars use to be for the major advertiser’s account holding companies or major advertiser’s account operating SEM agencies. But now Google have announced that due to the success of the AdWords Seminars program which they did sometimes back they have decided to start the seminar series.
Google have added a third level which builds upon the two existing AdWords Seminar levels to help their attendees which is companies and agencies to find the right session(s) that will paramount to meet their need and they’ve renamed the sessions as AdWords 101, 201, and 301.
These are 3 step sessions, which is like a graduation degree, without passing the 101 session you cannot understand the 201 or 301. So every one who is in Search marketing and who wants to know more about search engine marketing (SEM) and pay per click (PPC) management should attend this.
At present, these new sessions will be held in various cities over the rest of 2008, including Houston, New York City area, Atlanta and Charlotte, NC in the upcoming months.
If you want to learn how to get more out of your AdWords campaigns and you want to use Google Analytics data to improve your website and marketing or you are looking for account management tips from industry professionals and you are definitely ready to boost your ROI and drive more business to your site, well you are looking at this post right as Google AdWords Seminar sessions will give you all of this.
Users have been asking for more hands-on training for Google products such as AdWords and Analytics, and Google have been promising to get such knowledge sessions soon and now finally they are ready and they present these seminars series for Success.
Whether you’re new to online marketing or a seasoned veteran, Seminars for Success can help you meet your goals. Led by independent and unbiased search marketing professionals*, these full-day, in-person seminars will help you learn how to make the most out of the time and money you invest in AdWords and Analytics. Sign up now for any seminar and we’ll also give you a $50 credit** to spend on AdWords advertising.
Let’s look at the current three levels of AdWords Seminars, which Google is planning to start:
Google AdWords 101: Beginner
This introductory session is designed for those newbie’s, who are new to manage an AdWords account. So here the topics which will be covered are more basics, navigating your account, creating a campaign, measuring results, and an introduction to optimization, which is a good start for knowing your advertiser’s account.
Google AdWords 201: Intermediate
This session is for those who have gone through the 101 and knows the basics well by now and now it’s turn to dive deeper into tools such as the AdWords Editor, My Client Center, and Website Optimizer in the second session. Also in addition to these tools they will tell you more about the bidding options, ad copy best practices, and Google Analytics in greater detail with good and relevant examples.
Google AdWords 301: Advanced
The third and last session as expected is more of information, best practices and relevant examples by Google. It is recommended for advertisers who already know and understand the basic fundamentals of advertising on AdWords and know how to use the tools. As the topics covered here are more of campaign best practices, advanced optimization techniques, and split testing. There is also a deep dive into the Content Network and advanced bidding strategies, which will help in getting better ROI via Google AdWords.
You’ll find more information about these seminars; including dates, course outlines, and registration instructions at http://www.google.com/awseminars and of course, if you’d like to be informed when AdWords Seminars become available in your area, simply fill out the form.
Topics: Google, Google Adwords Updates, Internet Marketing, New Updates on Google, Search Marketing |