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Google AdWords is Rocking!!!
By Find2k | July 7, 2008
Google have taken almost every aspect of Online Media Buying till now, Google was a search engine but now it seems like a one-stop Marketing shop for the advertisers.
Google AdWords was just proving online campaign ads for advertisers and soon they started showing ads on publisher’s networks by giving some share of money on CPM and CPC basis. After that they started Image ads and than Video ads to attract online user, and than they thought that the users love more techie stuff and than they started Gadget ads and Mobile ads options for the advertisers.
And now believe me or not, Google have started capturing Offline market as well by allowing advertisers to advertise via TV ads, Print ads and audio ads.
Google Rocks….
Look at some posts from Google AdWords Blog itself…..
Announcing Google’s official traditional media blog: About a month ago, we gave you a quick overview of Google’s offline advertising offerings: TV, Print, and Audio Ads — all of which fall under the umbrella of what we call ‘traditional media’. Today, we’re pleased to announce that the TV, Print, and Audio Ads teams have launched Let’s Take it Offline, the official blog to help you get the most out of your offline ad campaigns. Our traditional media blog will keep you up-to-date on the latest feature launches, product updates, tips, and industry findings.
We hope you’ll visit the new blog regularly to learn more and stay abreast of our offline advertising products.
Audio, and Video, and Print, oh my God…..
Google AdWords has come a long way since its launch in 2000 — gone are the days of only serving simple text ads on search results and various pages across the Internet. Over the years, we’ve introduced a number of creative formats for advertising online, and now you can even use your AdWords account to create campaigns that will reach customers when they aren’t online.
Here’s a quick overview of all the AdWords ad types available:
Online
- Text ads: When displayed on Google, text ads are four lines of text: a title (25 characters), two lines of ad text (35 characters each), and a URL line. The format of text ads on partner sites may differ. For example, your ad text may appear on a single line, or it may look like the ads on this page.
- Image ads: Appearing on select content sites in the Google network, images ads are just that — graphical AdWords ads. Unlike traditional online graphical ads, image ads can be matched to a page’s content. See examples of image ads and placement options.
- Video ads: Like image ads, video ads appear on content sites in the Google network, but are user-initiated. That means a user must click “play” to watch your ad. Think of video ads as a type of commercial on the Internet. Watch examples of video ads.
- Mobile ads: Available as text or image ads, mobile ads appear on mobile websites, and direct users to your mobile website. Mobile text ads can also appear when users search Google from a mobile device. If you’d like to run mobile ads, you’ll need a mobile website. Learn more about where mobile ads are available.
Offline
- TV ads: That’s right — TV ads! Through your AdWords account, you can launch a television campaign in minutes. Google TV Ads is available to advertisers located in the United States, billed in U.S. dollars. Watch a demo to learn more.
- Print ads: Place your ads in newspapers across the United States. In fact, you can choose from more than 750 newspapers, and set a price that matches your budget. Learn how other advertisers have used Print Ads by reading our success stories. Google Print Ads is available to advertisers located in the United States, billed on credit card postpay.
- Audio ads: Broadcast you message on over 1,600 radio stations across the U.S. Audio ads are just like traditional radio commercials, but they’re easier to buy and manage. Google Audio Ads are available to advertisers located in the United States, billed on credit card postpay. Listen to examples of audio ads, all of which were created using the Google Ad Creation Marketplace.
We invite you to experiment with the various ad formats available — advertisers often find that offline ad formats are a great complement to their online campaigns, helping them reach new customers. You can find more information about each ad type in the help center.
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Topics: Google, Google Adwords Updates, Internet Marketing, New Updates on Google |