Search Marketing
« Previous EntriesUseful KPI in Web Analytics - Avinash Kaushik
Tuesday, May 12th, 2009showOdiogoReadNowButton (”138270″, “Useful KPI in Web Analytics - Avinash Kaushik”, “164″, 290, 55);
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A very important aspect of evaluating and improving search engine optimization and search marketing techniques is to understand the “Key Performance Indicators”.
Avinash Kaushik, co-founder of MarketMotive, Analytics Evangelist for Google.com, and writes a blog Occam’s Razor.
Here are some notes […]
Upcoming Google webinars
Thursday, May 7th, 2009showOdiogoReadNowButton (”138270″, “Upcoming Google webinars”, “162″, 290, 55);
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There are two upcoming Google events: Online Google webinars that you may find useful
1. Analytics Webinar with Avinash Kaushik
In today’s tough economic climate, it’s increasingly important for marketers to utilize resources effectively – in particular, media dollars – in order to maximize ROI. […]
Sitelinks in One line
Thursday, April 16th, 2009showOdiogoReadNowButton (”138270″, “Sitelinks in One line”, “158″, 290, 55);
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Hey have you heard that…
Now a user can actually see beyond the sitelinks after the 1st position owner in search results…
You may be familiar with sitelinks, the links that show up underneath the first search result and which lead to specific pages deeper […]
Rich Media and Videos Ad Builder
Thursday, April 2nd, 2009showOdiogoReadNowButton (”138270″, “Rich Media and Videos Ad Builder”, “156″, 290, 55);
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Google AdWords talks about their all new Rich Media and Video templates in display ad builder.
Read some lines from the Google AdWords blog:
These templates allow you to add more functionality to your ads, enabling users to interact with your ads before […]
Yahoo Search Marketing on Twitter
Friday, March 27th, 2009showOdiogoReadNowButton (”138270″, “Yahoo Search Marketing on Twitter”, “151″, 290, 55);
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Like Google now you can follow Yahoo! Search Marketing on Twitter. You may find Twitter to be life-changing or simply annoying. Either way, now you can find out what Yahoo! Search Marketing is doing by following us on Twitter.
After all Twitter is […]
TV Ads Hourly Tracking
Thursday, March 26th, 2009showOdiogoReadNowButton (”138270″, “TV Ads Hourly Tracking”, “150″, 290, 55);
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Google Analytics has now come up with their new metrics for calculating Hourly Tracking and more for your TV Campaigns.
Imagine you’re advertising on national television. You’ve selected several programs and networks that you think will deliver your message to the right audience. Now, […]
YSM Added Customer Targeting
Wednesday, March 25th, 2009showOdiogoReadNowButton (”138270″, “YSM Added Customer Targeting”, “149″, 290, 55);
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This is one same thing which sometimes we all have to answer and understand that are we able to reach the people we want to sell your products and services. Now in Yahoo Search Marketing you’ll be able to target the audiences you […]
YSM - Account Optimization
Tuesday, March 24th, 2009showOdiogoReadNowButton (”138270″, “YSM - Account Optimization”, “148″, 290, 55);
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There are 5 things you should clean up to improve account performance. Remember when you were a kid and your mom would ask you how you could find anything in your pig sty of a room? Well, your Yahoo! Search Marketing Account is […]
Google Conversion Optimizer
Monday, March 23rd, 2009showOdiogoReadNowButton (”138270″, “Google Conversion Optimizer”, “147″, 290, 55);
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Google AdWords have announced that as per the analysis Conversion Optimizer increases conversions and decreases CPA. We’ve just completed a new analysis on the performance of campaigns which have adopted Conversion Optimizer. We found that on average, these campaigns achieved a 21% increase in […]
Google AdWords - Coupon Ads
Sunday, March 22nd, 2009showOdiogoReadNowButton (”138270″, “Google AdWords - Coupon Ads”, “146″, 290, 55);
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New templates for Google AdWords coupon display ads, as used by Razorfish. Google AdWords now have two new display ad templates available which allow advertisers to easily create online coupons to run on sites across the Google content network. Advertisers can probably […]
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